CONVENTION BRANDING
The Parthenon Film Festival, a conceptual project inspired by the grandeur of Ancient Greece, celebrates the art of film-making as a beacon of creativity, vision, and storytelling. Just as the Parthenon stands as a symbol of timeless excellence, our festival honors the craft of cinema, showcasing films that explore universal themes of triumph, transformation, and discovery. Join us for a cinematic journey that transcends time and space, where every film tells a story worthy of legend.
Role
Brand Identity
Client
Personal Project
Date
December 2024
Software
Illustrator, Photoshop, and Procreate
Challenge
As part of this project, I collaborated with a team to create an original convention concept, which presented the unique challenge of developing something new from the ground up. We worked together to craft it’s concept of the convention but divided variety of assets, from physical items like kiosks, posters, lanyards, and stickers, to digital elements such as social media graphics, intro templates, and logos. Each piece was designed to reflect the festival’s blend of ancient mythological inspiration and modern cinematic storytelling, ensuring a cohesive and engaging experience for both attendees and participants.
The system was separated into three distinct categories:
Identity led by Andre Majette, UI/UX led by Emily Webster, and Motion led by Vaughn Davis.
Brand Identity
My contribution to this project was designing the brand identity and developing a cohesive visual direction all around. I decided the color palette, typography, and overall visual language, establishing a cohesive tone that became the foundational core of the entire project.
Primary Logo
Secondary Logo
Motion Graphics
Vaughn Davis took the lead on the motion graphics, where he was responsible for adding visual dynamism and cohesion. Vaughn worked with the branding guidelines developed by me, ensuring the motion design aligned with and enhanced the established brand identity. By integrating my color palette, typography, and visual style, he then created a seamless, engaging experience that remained true to the brand.
UI/UX DESIGN
Emily Webster led the development of a comprehensive digital platform for the convention, overseeing the design and implementation of the event’s app, website, and interactive kiosks. Her skills ensured a cohesive, user-friendly experience across all touchpoints, providing attendees with seamless access to event schedules, venue maps, speaker information, and real-time updates.
Merchandise
As the director of the brand identity of PARTHENON FILM FESTIVAL I was also in charge of designing the merchandise for the festival. I designed a mug that showcases our “Atlas Trophy” on the front of the mug. Also designed t-shirts for the people working the festival.
